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Our Top 5 Reasons for the Season

Ho! Ho! Ho! The lights and trees are going up across America, and children are gearing up for a special visit from old St. Nick. The end-of-year “holidays”—among them Christmas, Hanukkah, Kwanzaa and New Year’s—are a time for celebration, parties, gift-giving and personal reflection. But because America is such a commercial society, we also have to remind ourselves to step back away from tinsel and presents and, like Charlie Brown, ask what’s the reason for the season?

Here at Bethesda Senior Living Communities, we have Christian roots, which means the season is ultimately about the birth of Jesus Christ. But as a faith-based organization, we respect everyone’s tradition, and we believe a time of spiritual reflection is important for everyone, regardless of your faith. In the spirit of reflection, here are five “reasons for the season” for all of us at Bethesda.


Service is part of our reason for being at Bethesda. Whether it’s through our SERVANT values or our team’s commitment to “selfless service” every day with our residents, our organization is here to serve our residents, their families and the communities where we live and work. The life of Jesus is one of service—we believe he served all of humanity through his existence—and we strive to live up to his example.


Original sin is another cornerstone of our faith. “Let any one of you who is without sin be the first to throw a stone,” Jesus said to an angry mob that was ready to stone a woman for her sins. In that same spirit, we try to remember that none of us is perfect. Because we all fall short, we try to practice compassion and forgiveness every day.


Thanksgiving isn’t the only holiday where a sense of gratitude is key. The spirit of giving starts with a sense of your own bucket being filled, and a desire to share with others. We’ve been blessed at Bethesda—with wonderful residents, with two new communities in Frisco, Texas, and Monument, Colo., and an amazing team—and we’re thankful to be doing what we do.


Connecting with others is one of life’s true pleasures. Whether it’s family breaking bread over a meal or distant friends getting together for the holidays, there’s nothing like human connection. In our communities, we strive to build a neighborhood feel where residents make new friends, and our teams get to know our residents by name. We’re grateful for the feeling of friendship that permeates all of our communities.


The holidays wouldn’t be the holidays without a sense of celebration. In the Christian faith, Christmas is the celebration of a birth. January 1 is a time to ring in the optimism of a new year. Whether it’s through food, family, giving or fun, we’re ready to celebrate the holidays—and wish everyone well for the season.